Tag Archives: Marketing your art

No ordinary bullshit…

17 Mar

When there is a lot of shouting it’s difficult to hear anything, if you’ve got a big voice maybe you’ll get heard but it’s almost impossible to get the sincerity of your message across. On the social networks (Twitter & Face-book) everyone is shouting about the product they each have to sell, and it can seem like no one is listening.

As in life, so it is in the crazy virtual playground in cyberspace, you need to find friends who are interested in genuine relationships.

It’s the quality of the friend, not the numbers of friends that really counts. You can know a billion people and still be lonely, or you could have just one or two close friends and feel like the richest dude in the world. It’s all about friendship, it doesn’t have to be deep but it’s got to be real.

Of-course you can keep on shouting but everyone’s talking ordinary old bullshit and that’s all you are ever likely to buy.

Find out how to build a genuine Twitter list below… Subscribe to this weekly blog by clicking on the blue button.

Who are you interested in talking to?

The age old questions of… who’s your audience? What’s your market? Who will buy your product? These questions need to be redefined and humanized to build a strong effective and loyal following on twitter… The better , more current question is… where are your genuine friends?

Friendship on the social networks needs to be redefined, as it does not need, nor should it, carry the weight of regular friendship with skin on it. The principles are the same but the level of depth and strength of attachment are different. (less).

Friendship in my opinion is usually best built around a commonality, a similar interest or love, a cause worth fighting for, a shared belief; there is always an indescribable, almost imperceptible innate understanding or secret knowing in the best friendships. A deeper agreement.

So rather than asking who will buy my song? Who will watch my film? Who will read my book? This is a result orientated approach that dehumanizes people to numbers, there is a “different set of questions” that you need to ask?

  1. What am I interested in?
  2. What ideals, values, topics, themes, interests, beliefs etc are represented by the piece of art I have created?
  3. How would this add value to the lives of “prospective” friends out there?
  4. How do I find these people amongst all the shouting and ask them if they would like to be friends?

What are you interested in?

Write down a list of your passions, interests, beliefs etc. If you having trouble finding what they genuinely are? Take a rain check, look at your diary and look at your bank statement. Where you spend your money and your time… there you will find your true loves.

How are these interests reflected in your art?

If you write/create from your heart, if you are genuinely attempting to be artistic then your interests will in someways (big or small) be reflected in what you create. on the other hand if your creations are entirely “market driven” and your art does not reflect your life at all… then it’s really not art, it’s some other kind of ordinary bullshit and you would be advised to cease reading.

Sometimes the connection between your art and your interests is blindingly obvious, perhaps you love baseball and you have written a film about the sport. Other times the connection is far from obvious and exists on a much more metaphysical level. Perhaps you have a love of football and yet this particular piece of art is a “classical concerto!” You left asking the strange question… “is there music in football, and is there football in music?” Strange? Yes.

There is a reason that you love both football and classical music, and the reasons may appear different on the surface but underneath it all they are same. Perhaps you like “drama,” perhaps it’s about overcoming the odds, finding strength and courage to win, team-work, artistry, commitment, dedication, perfecting a craft. There is a reason that you like them both.

Find that reason and create from it… now you have something genuinely and uniquely you. Write about it. Tweet about it. Find friends that love the same thing. Write classical music for footballers and create football in music… The possibilities are endless.

Create Music for Footballers

How would this add value to the lives of other people?

We all long for connection. We each desire friends who share the same values and passions as us. Connection gives us value and helps us to feel important. The social networks can facilitate friendship and allow friends to come together and be part of something bigger than ourselves.

Your passions, your interests, your art are a vehicle for genuine connections with others. Whether you just brighten up someone else’s day, or you motivate them to keep following their dream, your work, your life, your friendship can enrich their lives… Don’t be greedy it happens one person at a time.

And “whispering” to one person at a time is how you build a genuine audience of loyal friends. Friends who will love you, stand by you, believe in you and support you even when your records aren’t selling.

How do you find and converse with these friends on Twitter?

Whispering in high places...

Let’s talk practically about finding a space on twitter to have genuine friendship. First you need to find a way to filter out all the shouting, all the bullshit, all the tweets trying to sell you something. For every artist or business trying to do this I would strongly recommend the TWEET-DECK application. You can download it for free at TWEET-DECK

You can use it on your laptop, desktop and/or smart phone. In case you have not seen it… here is a picture…

Filter out the shouting with this application

Building lists around your Interests:

Remember your list of interests. Those things in your life that you create your “art” from, through, or because of? You can use your Tweet-Deck to group your friends (followers) according to the common interests that you share. It is then far simpler to converse and interact with these friends, because it is easier to see their tweets etc. If you need help setting this up… contact me at geoffreytalbot@gmail.com for a Skype Consultation.

I would recommend that you create 7 to 10 different lists of friends… i.e. Football lovers, Classical Music lovers, Entrepreneurs, Dog lovers, Mozart fans… just where-ever your interests lie. Even if you have no friends/followers in these categories create them now.

The Friends you already have:

Often we fail to notice or look after the friends we already have. Take stock of who you already know, who already loves you and your art. Add these people to the appropriate lists on Tweet-Deck. Interact with them, share your life and passion with them. Ask them to check out your art? Encourage them to share it with others. Ask them to criticize it. Help them in whatever way you can…

Maybe the idea of this is just too time consuming… I guess you are not interested in this form of friendship then… That’s okay, just stop pretending and keep on shouting.

Finding New Friends

Finding New Friends:

Sometimes friends find you, other times you find them. To find a friend you need to remain open to the prospect of friendship…

Friends Finding You…

Friends often find us through other friends. On Tweet-Deck you can have a column dedicated to new followers. If they are genuine followers and not bullshitters (spammers and salesmen) then extend a warm hand of friendship to them. You do this by…

  1. Following them back.
  2. Sending them a message inquiring about their interests.
  3. Replying with a message about yourself.

Once you have an idea of “what exactly” drew them to you and what they are interested in. You can add them to the appropriate list and from here you will have a quiet space in which to build the friendship.

New friends are also a great source of other new friends… because people are grouped around shared interests. But take time to get to know them, rather than just trying to “snatch” leads off them. Nobody likes to have their friendship “used” to get to someone else… someone more popular. The true artist loves their audience, whether that be the homeless man on the street or the rich couple in a palace.

It's best to share friends...

Sharing friends:

Friends share everything… including other friends. The #Follow Friday phenomenon is/was a great way to meet like-minded people on twitter, until everyone started doing it. I still use it and recommend that you do, but check out the “quality of the new friends” before you add them. If they are bullshitters or salesmen I would tend to avoid them, because in a circle of friends, one annoying, dishonest friend with their own agenda can spoil the whole broth.

The Personal Introduction is also a great way to share friends and you can do this on the quiet through a Direct Message, so no one has to any thing to gain (kudos/publicity etc) except genuine friendship. This is a great way to connect others and to be connected. Simply say to friends… I see you are friends with so and so… if you think it’s kosher could you introduce us?

Yes it takes longer this way, but it is far more valuable to have 100 friends with a huge sphere of influence, that 100 000 followers all talking bullshit. This incidentally is what happens when you throw your door open and allow yourself to follow/and be followed by whoever the universe chooses. Trust me I’ve done this and I am still cleaning up the mess… Bullshit everywhere. Choosing your friends is vital in life and it is just as important on twitter.

Genuine new friends are hard to find...

The Search for New Friends:

It’s okay to look for new friends it just pays to look in the right place and to know the sort of people you are looking for before you choose.

Using the “Search” function on Tweet-Deck:

Remember that you have your lists… these represent people who share the same interests, commonalities that resonate in and through your art. You can search on tweetdeck for people who have “tweeted” about the same words/topics as you. Tweet-Deck will give you a list of the hundred last tweets on this topic. People who’s tweets contain the same content and tone as yours are likely to be keen on symbiotic friendship. How do you invite these people into friendship…

  1. Follow them… If you don’t befriend them, why should they befriend you?
  2. Contact them via their blog/website or other form of social media — Introduce yourself to them using the “topic” you share in common.
  3. Wait for them to follow you…
  4. If they don’t follow you/Stop following them… it is impossible to have a friendship that doesn’t flow two ways.

In Conclusion:

Genuine Friendship is possible via the social networks, you can be friends with hundreds, even thousands of people. This may not be possible in real life but it’s possible in twitter because the friendship doesn’t run as deep and so does not require the same degree of up keep. A kind word here and a kind response here, can make the world of difference to someone else.

Service for Artists:

If you artist looking to build a genuine online presence and you would like my help, please contact me at geoffreytalbot@gmail.com. My consultation rate can be found on the following page…  Consult with Geoff


Naked Bullshit

10 Mar

How much of me do you want to see? How much of yourself do you wish to reveal? I’m not talking about our physical bodies, I’m simply asking you how much of your soul are you willing to reveal to the world?

Our culture often makes the grave mistake of confusing ‘openness” with integrity & honesty. You can tell every soul you meet every sordid detail of your entire life and have zero integrity. Confession does not by necessity equate to honesty; for if I were to confess to you that I hardly ever tell the truth… that confession would not make an honest man it would simply define me as openly dishonest.

When it comes to the internet and how much you share on the social networks, as you gather friends and share yourself with your audience I would advise that you to be both open and honest… the open part is easy (it’s just talking), the honest part is hard.

The full article can be read below.

Say no more

But you don’t share everything all at once…you still get to choose:

Remember that our goal for sharing our art/life on the internet is to gather “friends” not just followers or fans. The realm of friendship on the social networks is both different and the same as it is in everyday life. So although the medium is very different, the building of the relationship is still very much the same… Talking with a new friend on the social networks is kind of like going on a first date… let me tell you an actual story…

My First Date…

I met this very pretty lady in a store in America and we got talking, she seemed lovely so we exchanged phone numbers and decided to go on a date.

I was excited about meeting with her, she seemed “mysterious and interesting” in our brief moments of flirting. Little did I know she would not be brief, mysterious or interesting when we had coffee on that fateful smoking hot Los Angeles day…

She talked faster than a bullet train and she was as open as Madonna in her coffee table spread. I believe I uttered 3 or 4 sentences over the entire hour and half as this lovely woman emptied out her entire soul.

She started out by describing each of her addictions in sordid detail, from there we moved on to talk about her therapy sessions and thereafter… an easy segue into an abusive childhood. I believe that we finished up with a fascinating excursion into all her career anxieties (actress). This very pretty lady was extremely open and honest… but was she interesting?

Well, even though I knew everything… I did go on a second date. I guess I was a male fool and she was really very pretty. Why do I tell you this story?

People are thirsty for real relationships. But relational strength is related primarily to depth and depth is related to resilience and resilience is a function of shared experience and time. Hence for strong relationships (loyalty) to be built there is a requirement for a “shared journey.”

Going Together

A Shared Journey:

I was never against dating a girl who had addictions, it’s a good thing to go to therapy, and abuse is a tragic thing in any persons life. In my mind we all have addictions, we all need therapy and we all suffer abuse in one way or another. I wasn’t judging this incredible woman. She had lived a very dramatic life… but I should have found that interesting. I guess I wanted to discover who she was myself, there was no mystery there, no need to unwrap and explore.

Hence being wildly provocative on the social networks may get you a lot of immediate attention, but bad attention may not be good attention because it does not inspire loyalty. Eventually and quickly your newly found friends will disappear if there is nothing fresh to discover. There may have been a third date but there certainly wasn’t a fourth…

Hence being open isn’t about vomiting up the past, or present because there is nothing living there; no sense of forward journey together. It’s all about the past and it’s all about you. All I can do is listen and we aren’t very good friends yet... BORING…

Come on in

An Open House:

Imagine if I decided to show you my house because I’m selling it.  Instead of letting you come inside and wander through at your leisure… I grab you by the hand and I drag you in. I pull you into the living room and first I show the stains down the front of the couch, I breathlessly rant about how Billy dropped the bottle of red wine when he was drunk and he shouldn’t have been drunk because he was only fourteen and he’s the only fourteen year old in the history of LA doing AA. I then grab photos of the mantelpiece and rush through a tirade of dramatic stories about distant relatives. Then I haul you into the kitchen, where the dog is barking, and the stinky dishes haven’t been washed and the trash needs to be taken out and I complain that I’ve always wanted a bigger kitchen because we don’t have enough room for all our stuff. Into the bedroom we go, and I lustfully and in hushed breathless undertones tell you tales of our sordid marital passion upon that broken down old four post bed… Into the on-suite we go with further tales of marital passion, mildew on the shower and a toilet seat that I leave up because quite frankly it’s my prerogative!

Do you want to buy my house or do you wanna just get the hell out of there?

It just works better if you give people the time and space to discover. It works better if you clean things up a little, it’s their space too. They need time to invest, they need time to imagine, they need time to discover what it’s like to be you… what it would be like to live in your house.  There is a time for revealing deep truths, that deep sources of pain and brokenness from which you create your artistic masterpieces. But that time will present itself at the right time, when the relationship is strong.

Being open isn’t about dragging people into the quagmire of your life, it’s about opening the door, inviting them in and sitting down in a chair and sharing life together. It’s about sitting down in a chair in their house too. Their story will be good for your art.

Go on a Adventure together

Go on an Adventure Together:

In truth, when you ask someone to follow you, to believe in you, to spread your message, to sell your work, you are asking them to embark with you on a great adventure. An artist’s adventure is impossible without his/here audience, without his fans, without his faithful friends. They have to believe in you before the rest of the world does, it’s an adventure of Faith and Trust. They need to know you are trustworthy, they need to know you are talented, they need to know you are loyal, they need to know you care.

Trust is built through listening, through sharing, through revealing and through not revealing. Trust is built through the overcoming of obstacles. Faith is built through failure and the story of your good character, which does not give up and continues to try again.

On the other hand

On the Other Hand:

At the other end of the spectrum is the private and mysterious soul who virtually never shares a “drop” of who they really are. Many people fear being known and so are very afraid of the social networks. Most of this is fear based and in my opinion selfish… especially if you wish to be supported, especially if you want people to buy your music, look at your painting or read your blog. You’re not sharing… your selling.

Speaking of not sharing and remain locked up, tight-lipped and quiet…? That reminds me of another first date, but that my friends is a story for another day.

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