No Bullshit – Keep it clean and simple…

24 Mar

Keep things clean and simple.

Don’t be diluted or muddied by the agenda’s of others. Don’t try second guess yourself creatively. Try not to commit adultery, keep yourself sacred and keep your motives pure… this way you will have much more space in your life to listen and to create.

So much money, human resource and time is spent cleaning up a dirty house and making it presentable again.

Acting with integrity and creating art out of a truthful place, can seriously streamline both your career and your life. Loyalty follows integrity, and by living and creating this kind of life, you can use the internet to gather a faithful group of friends who will support you, treasure you and share your work with the world.

You don’t need a marketing department anymore… you just need a group of loyal and committed friends.

Read more of this article at below

Much time and energy in entertainment is spent putting a “marketing spin” on things. This could be simply positioning a film to appeal to a particular type of market, or it could reach further into the darker realm of covering up the crimes, or diluting the indulgences of the marketable artists. It’s easy and way more life-giving if we all speak, create and live our lives as who we really, truthfully are. Huge marketing departments can now have their cover (lies) blown by a text message, a face-book photo or a simple tweet.

Social media scares a lot of corporates because it appears to put a huge amount of power into the hands of the ordinary chap on the street. he has a voice, and if what he says is interesting enough, it could pull down a president. Social media however, is here to stay, it’s not going anywhere.

Giving people power, levels the playing field and in my opinion it is creating a new equilibrium… where a good film, a good song, a great piece of art will stand on its own two legs, without the need for a conglomerate marketing push. The studios are afraid.

If you can create a piece of art that connects directly to the human heart, then why would you take it anywhere else than straight to the social networks. Here, you the artist can engage and converse directly with your audience, it’s safe and free, in every sense of the word. There is no “money person” getting in the way, no “distribution problem.” Your audience now has the power, not the people in suits in an office on Sunset Blvd.

Talking with your audience is a far better and more sustainable way of continuing to create really good art. It keeps the artist at the coal face, face to face with their audience members, the ordinary people on the streets, the characters in their screenplays, the people who truthfully appreciate your art. There’s not some reviewer in a newspaper sharing their jilted creative opinion, these people (your audience) commune directly with you, they share their actual opinions, their stories, these are the ones you create for, the people whom you love.

If you wish too, you can create a manageable, human, integrity based system for sharing your work and gathering a large group of supportive friends on the social networks. The good news is… you don’t need a label and a million dollars anymore. The bad news is… you need to have a strategy that is personally fitted and designed specifically for you. This strategy is not designed to reflect your art, like your art, this strategy is designed to holistically reflect and spring forth from the center of who you truthfully are.

I am an artist and I am only in interested in promoting the work/lives of artist who genuinely reflect this ethos of integrity. Not because I believe solely in the value of integrity but because the system (our integrity based marketing model) will fall apart if the artists involved act in an overtly hypocritical or dishonest manner. People aren’t fools.

We are already working with individuals/companies/artists in this area, but I am interested in taking more clients. If you are a genuine artist, looking to establish themselves in an honest way then contact me at geoffreytalbot@gmail.com to arrange a consultation.

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